Very often, you will be asked if you should and how much you should invest in Content Marketing, not having the certainty of how and how much this type of online marketing repays the investments made. You will be bombarded with questions like: Will I have a return in terms …
There are all types of people and different ways in which they express themselves. Travel marketers are no different. Some of them are too salesy, while others are subtle. Some people like to work up a conversation, while there are those who prefer to keep within themselves. You will find …
An error which you absolutely should not take a chance on is to underestimate the force of events, especially those linked to your neighborhood, and how fundamental it can be to the promotion of your site. Creating a specific section within your website to tracks events helps potential clients, providing …
Expedia brands itself as “the world’s largest online travel company,” and it’s certainly a huge business with a global presence. Thousands of visitors arrive at the parent and country-specific websites to find hotel, airline, car, and bus deals. But is Expedia going down in Europe? It looks like that. Perhaps …
A new Rome hotel opened up just within the past few months, and it’s offering a great place for both business and leisure travelers to call home during their stay in the Eternal City. Smart Hotel is a Rome boutique hotel that combines modern technology and amenities with classic Italian …
A unique and prestigious award for the hotel industry is the Boutique Hotel Awards. A panel consisting of writers, designers, hoteliers, and entrepreneurs seek out the best of the best in several categories. Not only would you be able to show your stuff, but this is also the perfect opportunity …
Room sales are the key to a hotel’s success is not a secret—and every property has its own strategy to help grow its number of reservations. Some offer discounts, others create specialized packages—those are the two most popular strategies used by hotel managers. There’s no need to run into the …
We’ve spoken many times about both Brand Reputation and reviews, and we do that because we become more and more convinced every day that they are the two faces of the same coin, that they are becoming more crucial to the success of a hotel, above all in networking. Regarding …
Every respected hotel website should be sure to include the most information possible, for example, the number of guest rooms, the various …
According to a recent study, Chinese travelers are venturing out further and further abroad, spending $102 Billion during travels outside of their …
Last month, the winners of the 2013 Smith Hotel Awards were announced, crowning the best of the best boutique hotels in the …
Online hotel bookings continue to rise, according to data collected by TravelClick in their North American Distribution Review (NADR) for Fourth Quarter …
Smartphone users can now plan to visit some of their favorite destinations using the HotelClub mobile site. Customers will now have easy …
Because of its biggest contribution in digital marketing service, HeBs Digital achieved two awards in Internet Advertising Competition for the category of …
Lots of travelers want to take advantage of school and work vacations of the Christmas holiday, but many are uneasy about leaving …