No real, honest and trust reviews on TripAdvisor

After four months investigations The Advertising Standards Authority (ASA) banned TripAdvisor to claim that its reviews are real, honest and trust, as they can be posted without any form of verification.
The watchdog ruling which applies only to TripAdvisor’s UK site follows complaints from some hotels managers about some fake comments posted by unscrupulous hoteliers to boost bookings at their property or sabotage others. The site has been checked very seriously and the watchdog finally stated that there are a substantial number of fake reviews on TripAdvisor which is being abused by frauders.
As the aim of the site is to allow holidaymakers to share their tips and giving suggestions and users really trust in it, from now on Tripadvispor can not claim anymore that its reviews are written by real guests.

Hotel Manager

The Editor of

3 thoughts on “No real, honest and trust reviews on TripAdvisor

  • February 2, 2012 at 4:52 pm

    is it real? Tripadvisor some reviews aren’t real? It’s incerdible that a comapny like tripadvisor plays such a trick to its users. It’s actually so hard finding negative reviews. Could you please suggest me other websites where I can read hotel reviews by real travelers? Thanks in advance.

  • February 2, 2012 at 11:53 pm

    I used tripadvisor a few times to book my hotels, I always read the review before booking. I must say that though some reviews me seemed a little similar and too positive. The other thing is that there are too many reviews for each hotel on tripadvisor
    This can confuse

  • May 13, 2014 at 7:02 pm

    I have been a Tripadvisor user and contributor for several years. I can say that my reviews mirrored most of the other contributors. I would agree that some reviews sound generic and/ or similar. I have gone as far to contact the reviewer and confirmed or ask questions about their stay or experience. As with anything, one should always do their homework and check several sites; Kayak, Expedia, Bookit, Booking and such to see how their reviews correspond. Good luck in your searches. Remember, an educated traveler is saves time, money and frustration.

Comments are closed.