A personal brand will never be strong and remembered by the people if the owner does not manage it wholeheartedly. The ways to discover a personal hotel brand is different from the strategies to regularly manage it once it has been built up.
Taking advantage of social networking tools and online forums is a must thing to do if you want your personal brand prevailing in the tight competition outside. We present you 5 strong reasons why you need to stay active online once your personal brand is molded.
1. You will lose your opportunities
A big opportunity often comes to a person once in his/her life. Being active in social media is important because opportunities often come without being expected. For example when you work as a gadget salesman and there is a discount offering commissioned by the shop where you works. At the meantime, there are people who are talking about a product listed as one of the discounted goods from your shop on Facebook. Of course you want to involve in that discussion, right?
2. I, Robot threat
Have you watched the 2004’s movie I, Robot? In the movie, the robots are originally created to help people, the creators. But without any knowledge of the creators, an evil power draws an uprising of the robots against people. This will also happen to you if you ignore your online activities to strengthen your personal brand. People can use your brand to defeat you in the competition, deliberately or not.
Once you have already had a personal brand in your hand, you must communicate it with the people out there. People will see you from the brand. When you have lost control towards your brand, people can easily get a wrong impression. They can talk about you behind your back, while you never know what they are talking about.
3. You will be left behind
Creativity and innovation in technology seem can never stop to impress its users. We have to always get in touch with the progression of technology so we will not be left behind by the others. By spending hours in front of a computer/laptops/tablets/smartphones while surfing on the Internet to look for some new information in hope it will be useful for your personal brand can lead to a new knowledge. Not just some knowledge about technology. You can also grasp new things about current affair being discussed by the people today.
4. I am online, therefore I exist
If you are invisible, how people can tell that you are there. When you choose to be visible, people can get to know you easier. It is quite similar to the tip number one. Visibility will lead to opportunities. Make the world know that you exist so you can have more opportunities.
5. You will not lose the competition
The competition to be the best of the best is getting tight nowadays. When it comes to competition, working hard is tremendously needed to keep you stay on the track. The choice is in your hand. Do you want to manage your brand by yourself? Or, you can leave it so competitors can manage it, but not for you. They surely will manage your brand to bring you down so they will win the competition. Be active so you can understand how the world is changing.
Do not let your personal brand being homeless and orphaned. If you dare to create it, you must show your responsibility by taking care of it wholeheartedly.