It is no secret today that OTAs, or online travel agencies, have made a significant impact on the way hotels bring in more business. Many well-known OTAs, such as Expedia.com, Priceline.com, and Booking.com, provide hotel marketers with a virtually unlimited online audience that extends to almost every part of the globe. The relationship that most hotels have with OTAs today often translates into higher occupancy and, eventually, an increase in their revenue.
The Impact of OTA Affiliation
In today’s fast-moving world, where information has been made readily available for anybody who has access to the Internet, OTAs have become a viable source of information for those looking to secure travel accommodations. It makes more sense for some people to do research beforehand and find out about a particular hotel and its amenities on an OTA’s website, and then book their stay on the hotel’s own site.
Let’s say you own a hotel and you’ve invested in having your own business website put up in order to cater to potential online clients. You have also made sure to advertise all of the benefits and privileges that you offer, such as your competitive rates and available discounts, you have seen to it that your website has what it takes to attract more business. Sure, having your own business website is all well and good, but OTA affiliation can only serve to expand your potential client pool.
Striking the Balance between OTA Affiliation and Direct Business Development
The secret to gaining success through OTA affiliation is being able to establish a relationship with the right brand partner. The OTA you choose should be capable of bringing in additional expertise in terms of revenue management, as well as providing increased market visibility and distribution to your business. A good OTA relationship can also strengthen your own efforts in developing a more attractive and more engaging online presence.
By keeping in step with the times and aligning yourself with the right OTA, it won’t be long before your establishment becomes a destination that millions of online users will be looking forward to visiting.