Some of the strongest categories of traveler groups are leisure, corporate, and group travelers, and all of them are driving the higher demand in hotels. While trying to snag these key groups, hoteliers must consider three factors – Millennials (people who were born between 1980 and 1995), Chinese travelers, and the importance of digital marketing.
By the end of the year, 10 million Chinese tourists will have visited the US, most of them as leisure tourists who spend, on average, $8,000 per person. If one city in the US got just 1% of these travelers, then that would have meant 700,000 room nights, driving occupancy rates.
The next category of travelers, the Millennials, are web-savvy, wired, and rely on word-of-mouth recommendations, often preferring social hubs. Hoteliers must address their needs and, in the process, fully realize the importance of digital marketing and monetize those efforts. It will be a game changer.