{"id":988,"date":"2014-03-06T13:37:04","date_gmt":"2014-03-06T13:37:04","guid":{"rendered":"http:\/\/www.hotelmanager.net\/it\/?p=988"},"modified":"2021-01-31T17:18:35","modified_gmt":"2021-01-31T17:18:35","slug":"case-study-quando-il-content-marketing-per-hotel-diventa-un-successo","status":"publish","type":"post","link":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/","title":{"rendered":"Case Study: quando il content marketing per hotel diventa un successo"},"content":{"rendered":"<p><a href=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/content-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-994\" alt=\"content-marketing\" src=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/content-marketing-300x196.jpg\" width=\"300\" height=\"196\" srcset=\"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/content-marketing-300x196.jpg 300w, https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/content-marketing.jpg 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Una delle pi\u00f9 rinomate media company del web, <strong>Copyblogger.com<\/strong>, interamente specializzata in <strong>content marketing<\/strong> e copywriting creativo, ha recentemente intervistato due content manager del Colorado<strong> Lorri Flint<\/strong> e <strong>Lori Wostol<\/strong>.<\/p>\n<p>Stiamo parlando di due donne manager che devono il loro enorme successo al content marketing, appunto, e ad un progetto chiamato <a href=\"http:\/\/www.artcampforwomen.com\/\" target=\"_blank\" rel=\"noopener\">Art Camp fro Women<\/a> (un ente che organizza eventi artistici e <strong>cross camp multimediali<\/strong> per sole donne), un idea intenta a ad offrire un esperienza solidale, divertente ed estremamente rilassante a tutte le donne che fossero interessate ad incrementare le proprie capacit\u00e0 creative o semplicemente a <strong>scrivere di on-line<\/strong> di arte.<\/p>\n<p>Il loro successo inizi\u00f2 qualche anno fa, quando per dare <strong>maggiore visibilit\u00e0<\/strong> agli eventi che proponevano iniziarono scrivere un blog, dopo poco tempo con grande sorpresa di entrambe un famosissimo magazine statunitense (<strong>Oprah Magazine<\/strong>) le contatt\u00f2 per dargli la possibilit\u00e0 di ampliare la cassa di risonanza delle loro iniziative. Furono contattate perch\u00e8 gli editori del celebre magazine credettero nel loro progetto e perch\u00e8 erano forti e presenti sui motori di ricerca, grazie alle loro azioni di <strong>article<\/strong>.<\/p>\n<p>Il loro <strong>business<\/strong> cominci\u00f2 proprio quando ebbero l&#8217;intuizione di creare un centro, intimo ed esperienziale per chi avesse la passione per l&#8217;arte, <strong>ACFW<\/strong> \u00e8 un vero e proprio ritrovo all-inclusive, dove vengono serviti alloggi, pasti, lezioni d&#8217;arte, materiale e cioccolata tutti i giorni.<\/p>\n<p>I loro eventi si sono sparsi a macchia d&#8217;olio fino a contare, in pi\u00f9 occasioni anche diverse centinaia di partecipanti e continuano a d avere un enorme successo. La loro principale cassa di risonanza pubblicitaria per sponsorizzarli \u00e8 stato il <strong>web<\/strong>, principalmente con il <strong>content marketing.<\/strong><\/p>\n<p>Il <a href=\"http:\/\/www.artcampforwomen.com\/blog\/\" target=\"_blank\" rel=\"noopener\">blog Art Camp For Women<\/a> \u00e8 quotidianamente ricco si aggiornamenti sul arte, ci sono interviste, tutorial, progetti nuovi, semplici post. Inoltre utilizzano piattaforme come <strong>Pinterest<\/strong> per mostrare opere e foto varie dei loro <strong>Art Camp<\/strong>, il tutto integrato con la pagina <strong>Facebook<\/strong> ufficiale per indirizzare gli utenti verso i vari posto presenti nel blog, o condividere link e risorse di altri artisti o scrittori d&#8217;art.<\/p>\n<p>Inviano, periodicamente, una <strong>Newsletter<\/strong> che riporta le principali tematiche e i contenuti del loto blog, negli ultimi anni hanno anche preso parte a numerosi gruppi d&#8217;arte online, cercando sempre di promuovere il nome <strong>dell&#8217;ACFW<\/strong>. Sin dall&#8217;inizio del loro business, interamente centrato sulla rete, compresero che il content marketing sarebbe stato decisivo. si documentarono, quindi, sin da subito e seguirono numerosi corsi a tal riguardo.<\/p>\n<p>Attualmente fra le tecniche che utilizzano di pi\u00f9 c&#8217;\u00e8 anche quella del<strong> Guest Posting<\/strong>, infatti hanno notato che scrivendo dei <strong>Guest Post<\/strong>, il traffico web pu\u00f2 avere degli incrementi vertiginosi, non solo ma questo gli ha consentito di moltiplicare a dismisura la loro mailing-list.<\/p>\n<p>Nella loro recente intervista hanno elargito ottimi consigli, sulla base del loro incredibile successo, su come sfruttare la meglio le potenzialit\u00e0 della rete, come quello di costruirsi una buona mailing-listi ed inviare <strong>e-mail<\/strong> regolarmente, non avere timore di fornire gratuitamente informazioni, notizie o tutorial, in questo modo contribuirai a <strong>conoscere gente<\/strong> che entrer\u00e0 di diritto nella tua mailing-list e accrescer\u00e0 il tuo pubblico di utenti.<\/p>\n<p>Focalizzare sempre l&#8217;attenzione su cosa interessa realmente al nostro <strong>target<\/strong>, parlare continuamente di quello cercando di essere professionali ma al tempo stesso di emozionare, cerca di costruire un pubblico che sia una presenza costante nella lettura e <strong>sponsorizzazione<\/strong> dei tuoi post.<\/p>\n<p>Siete ancora certi che una corretta azione di content marketing non possa essere efficace e vincente anche per un hotel? Calcolando che l&#8217;esborso economico non \u00e8 considerevole e il ritorno pu\u00f2 essere enorme, <strong>crediamo sia il caso di provare.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una delle pi\u00f9 rinomate media company del web, Copyblogger.com, interamente specializzata in content marketing e copywriting creativo, ha recentemente intervistato<\/p>\n","protected":false},"author":220,"featured_media":993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[25],"tags":[67],"class_list":["post-988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: quando il content marketing per hotel diventa un successo - Hotel Marketing e News Hospitality<\/title>\n<meta name=\"description\" content=\"Una delle pi\u00f9 rinomate media company del web, Copyblogger.com, interamente specializzata in content marketing e copywriting creativo, ha recentemente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: quando il content marketing per hotel diventa un successo - Hotel Marketing e News Hospitality\" \/>\n<meta property=\"og:description\" content=\"Una delle pi\u00f9 rinomate media company del web, Copyblogger.com, interamente specializzata in content marketing e copywriting creativo, ha recentemente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel Marketing e News Hospitality\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hotelmanager.net\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/MazzaraPaolo\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-06T13:37:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-31T17:18:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/Content-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paolo Mazzara\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Mazzara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/\"},\"author\":{\"name\":\"Paolo Mazzara\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#\\\/schema\\\/person\\\/434a98cc7cd3ad8a367e0d8aca92ef97\"},\"headline\":\"Case Study: quando il content marketing per hotel diventa un successo\",\"datePublished\":\"2014-03-06T13:37:04+00:00\",\"dateModified\":\"2021-01-31T17:18:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/\"},\"wordCount\":595,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/Content-Marketing.png\",\"keywords\":[\"Email marketing\"],\"articleSection\":[\"Hotel Marketing\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/\",\"url\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/\",\"name\":\"Case Study: quando il content marketing per hotel diventa un successo - Hotel Marketing e News Hospitality\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/Content-Marketing.png\",\"datePublished\":\"2014-03-06T13:37:04+00:00\",\"dateModified\":\"2021-01-31T17:18:35+00:00\",\"description\":\"Una delle pi\u00f9 rinomate media company del web, Copyblogger.com, interamente specializzata in content marketing e copywriting creativo, ha recentemente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/Content-Marketing.png\",\"contentUrl\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/Content-Marketing.png\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: quando il content marketing per hotel diventa un successo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/\",\"name\":\"Hotel Marketing e News Hospitality\",\"description\":\"HotelManager.net\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#organization\",\"name\":\"HotelManager.net\",\"url\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-cropped-hm-png.png\",\"contentUrl\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-cropped-hm-png.png\",\"width\":369,\"height\":75,\"caption\":\"HotelManager.net\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hotelmanager.net\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hotelmanagernet\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#\\\/schema\\\/person\\\/434a98cc7cd3ad8a367e0d8aca92ef97\",\"name\":\"Paolo Mazzara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g\",\"caption\":\"Paolo Mazzara\"},\"description\":\"Paolo Mazzara \u00e8 un albergatore, un appassionato viaggiatore e autore di blog. Brama di avventura e di terre selvagge. Giardiniere, lettore, subacqueo, arciere tradizionale, amante del vino e amante della buona cucina.\",\"sameAs\":[\"http:\\\/\\\/www.paolomazzara.com\",\"https:\\\/\\\/www.facebook.com\\\/MazzaraPaolo\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/paolomazzara\\\/\",\"https:\\\/\\\/x.com\\\/paolomazzara\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: quando il content marketing per hotel diventa un successo - Hotel Marketing e News Hospitality","description":"Una delle pi\u00f9 rinomate media company del web, Copyblogger.com, interamente specializzata in content marketing e copywriting creativo, ha recentemente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/","og_locale":"it_IT","og_type":"article","og_title":"Case Study: quando il content marketing per hotel diventa un successo - Hotel Marketing e News Hospitality","og_description":"Una delle pi\u00f9 rinomate media company del web, Copyblogger.com, interamente specializzata in content marketing e copywriting creativo, ha recentemente.","og_url":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/","og_site_name":"Hotel Marketing e News Hospitality","article_publisher":"https:\/\/www.facebook.com\/hotelmanager.net","article_author":"https:\/\/www.facebook.com\/MazzaraPaolo\/","article_published_time":"2014-03-06T13:37:04+00:00","article_modified_time":"2021-01-31T17:18:35+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/Content-Marketing.png","type":"image\/png"}],"author":"Paolo Mazzara","twitter_misc":{"Scritto da":"Paolo Mazzara","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/#article","isPartOf":{"@id":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/"},"author":{"name":"Paolo Mazzara","@id":"https:\/\/www.hotelmanager.net\/it\/#\/schema\/person\/434a98cc7cd3ad8a367e0d8aca92ef97"},"headline":"Case Study: quando il content marketing per hotel diventa un successo","datePublished":"2014-03-06T13:37:04+00:00","dateModified":"2021-01-31T17:18:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/"},"wordCount":595,"publisher":{"@id":"https:\/\/www.hotelmanager.net\/it\/#organization"},"image":{"@id":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/Content-Marketing.png","keywords":["Email marketing"],"articleSection":["Hotel Marketing"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/","url":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/","name":"Case Study: quando il content marketing per hotel diventa un successo - Hotel Marketing e News Hospitality","isPartOf":{"@id":"https:\/\/www.hotelmanager.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/#primaryimage"},"image":{"@id":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/Content-Marketing.png","datePublished":"2014-03-06T13:37:04+00:00","dateModified":"2021-01-31T17:18:35+00:00","description":"Una delle pi\u00f9 rinomate media company del web, Copyblogger.com, interamente specializzata in content marketing e copywriting creativo, ha recentemente.","breadcrumb":{"@id":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/#primaryimage","url":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/Content-Marketing.png","contentUrl":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/Content-Marketing.png","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/www.hotelmanager.net\/it\/case-study-quando-il-content-marketing-per-hotel-diventa-un-successo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hotelmanager.net\/it\/"},{"@type":"ListItem","position":2,"name":"Case Study: quando il content marketing per hotel diventa un successo"}]},{"@type":"WebSite","@id":"https:\/\/www.hotelmanager.net\/it\/#website","url":"https:\/\/www.hotelmanager.net\/it\/","name":"Hotel Marketing e News Hospitality","description":"HotelManager.net","publisher":{"@id":"https:\/\/www.hotelmanager.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hotelmanager.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.hotelmanager.net\/it\/#organization","name":"HotelManager.net","url":"https:\/\/www.hotelmanager.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.hotelmanager.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2020\/12\/cropped-cropped-hm-png.png","contentUrl":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2020\/12\/cropped-cropped-hm-png.png","width":369,"height":75,"caption":"HotelManager.net"},"image":{"@id":"https:\/\/www.hotelmanager.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hotelmanager.net","https:\/\/www.linkedin.com\/company\/hotelmanagernet"]},{"@type":"Person","@id":"https:\/\/www.hotelmanager.net\/it\/#\/schema\/person\/434a98cc7cd3ad8a367e0d8aca92ef97","name":"Paolo Mazzara","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g","caption":"Paolo Mazzara"},"description":"Paolo Mazzara \u00e8 un albergatore, un appassionato viaggiatore e autore di blog. Brama di avventura e di terre selvagge. Giardiniere, lettore, subacqueo, arciere tradizionale, amante del vino e amante della buona cucina.","sameAs":["http:\/\/www.paolomazzara.com","https:\/\/www.facebook.com\/MazzaraPaolo\/","https:\/\/www.linkedin.com\/in\/paolomazzara\/","https:\/\/x.com\/paolomazzara"]}]}},"_links":{"self":[{"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/posts\/988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/users\/220"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/comments?post=988"}],"version-history":[{"count":5,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/posts\/988\/revisions"}],"predecessor-version":[{"id":2503,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/posts\/988\/revisions\/2503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/media\/993"}],"wp:attachment":[{"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/media?parent=988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/categories?post=988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/tags?post=988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}