{"id":980,"date":"2013-12-22T12:07:47","date_gmt":"2013-12-22T12:07:47","guid":{"rendered":"http:\/\/www.hotelmanager.net\/it\/?p=980"},"modified":"2021-01-31T17:18:35","modified_gmt":"2021-01-31T17:18:35","slug":"hotel-marketing-piu-investimenti-sui-video-e-sul-mobile","status":"publish","type":"post","link":"https:\/\/www.hotelmanager.net\/it\/hotel-marketing-piu-investimenti-sui-video-e-sul-mobile\/","title":{"rendered":"Hotel Marketing: pi\u00f9 investimenti sui video e sul mobile"},"content":{"rendered":"<p><a href=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/Video-Marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-984\" alt=\"Video-Marketing\" src=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/Video-Marketing-300x203.jpg\" width=\"300\" height=\"203\" srcset=\"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/Video-Marketing-300x203.jpg 300w, https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/10\/Video-Marketing.jpg 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Un&#8217;analisi incrociata di dati, portata avanti sia da <strong>Expedia<\/strong> che da <strong>comScore<\/strong>, ha evidenziato come oggi sia notevolmente aumentato il numero di siti consultati, da un utente prima di effettuare una reale prenotazione, si \u00e8 passati dai <strong>20<\/strong> circa di qualche anno fa agli attuali <strong>38<\/strong>.<\/p>\n<p>Tutto questo \u00e8 il segnale evidente che al giorno d&#8217;oggi l&#8217;utente medio \u00e8 molto pi\u00f9 esigente e scrupoloso. Il problema che ne deriva, vista la moltiplicazione dei siti e degli apparecchi utilizzati per usufruirne, \u00e8 quello di decidere la destinazione dei futuri<strong> investimenti di un hotel.<\/strong><\/p>\n<p>Come espresso anche in diversi nostri post pubblicati in precedenza, il nostro consiglio \u00e8 quello di dirigere gran parte degli sforzi in <strong>Video e Mobile<\/strong>. Secondo uno studio portato avanti da The Search Agente (un&#8217;agenzia di marketing online) intitolato &#8220;<a href=\"http:\/\/www.thesearchagents.com\/2013\/10\/search-volume-growing-according-to-state-of-paid-search-report-q3-2013\/\" target=\"_blank\" rel=\"noopener\">State of Paid Search Report Q3 2013<\/a>&#8220;, si evince come circa un terzo dei click pagati su Google derivano direttamente dai device di moderna generazione, <strong>smartphone<\/strong> e <strong>tablet<\/strong>, tutto questo sta ad indicare l&#8217;importanza del canale mobile e la migrazione che i moderni utenti stanno affrontando verso queste nuove modalit\u00e0 di fruizione di internet.<\/p>\n<p>Di recente Google sta portando avanti, con molta forza anche nuove tipologie di annunci a pagamento, come<a href=\"http:\/\/www.hotelmanager.net\/it\/travel-online-nellera-dei-video\/\" target=\"_blank\" rel=\"noopener\"> i video<\/a>, il ritorno sull&#8217;investimento derivante da queste modalit\u00e0 hanno dei <strong>CTR<\/strong> impressionanti. In tutto il 2012 il CTR \u00e8 cresciuto molto dell&#8217;<strong>1,47%<\/strong>, e mostra netti segnali di continua e inarrestabile crescita, per esperienza possiamo affermare che molto difficilmente i video superano l&#8217;1% nei rispettivi CTR. Siamo sempre pi\u00f9 convinti che se un immagine vale pi\u00f9 di molte parole, un video rafforza incredibilmente questo concetto, basta semplicemente pensare che ad oggi un canale come <strong>Youtube<\/strong> ha circa 1 miliardo di visitatori al mese.<\/p>\n<p>Quindi investire parte del <strong>proprio budget<\/strong> verso la realizzazione e la distribuzione di video potrebbe essere la maniera migliore per veicolare il vostro messaggio o <strong>l&#8217;informazione<\/strong> che volete far giungere all&#8217;<strong>utente\/ospite<\/strong>. L&#8217;errore in cui spesso si incappa \u00e8 quello di realizzare un video e non <strong>ottimizzarlo<\/strong> al meglio, \u00e8 come avere una Ferrari e non spingere mai sull&#8217;acceleratore.<\/p>\n<p>Lo scopo di questo post \u00e8 quello di aiutarvi a comprendere come, secondo noi, i viaggiatori di oggi siano fondamentalmente degli utenti digitali, che come tali apprezzano sempre di pi\u00f9 questi <strong>nuovi canali<\/strong> e modalit\u00e0 di fruizione.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un&#8217;analisi incrociata di dati, portata avanti sia da Expedia che da comScore, ha evidenziato come oggi sia notevolmente aumentato il<\/p>\n","protected":false},"author":220,"featured_media":985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[25],"tags":[],"class_list":["post-980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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