{"id":825,"date":"2013-09-12T09:50:12","date_gmt":"2013-09-12T09:50:12","guid":{"rendered":"http:\/\/www.hotelmanager.net\/it\/?p=825"},"modified":"2021-01-31T17:19:00","modified_gmt":"2021-01-31T17:19:00","slug":"mobile-e-customer-experience","status":"publish","type":"post","link":"https:\/\/www.hotelmanager.net\/it\/mobile-e-customer-experience\/","title":{"rendered":"Mobile e customer experience"},"content":{"rendered":"<p><a href=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/07\/mobile-user.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-829\" alt=\"mobile-user\" src=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/07\/mobile-user-249x300.png\" width=\"249\" height=\"300\" srcset=\"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/07\/mobile-user-249x300.png 249w, https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/07\/mobile-user.png 319w\" sizes=\"auto, (max-width: 249px) 100vw, 249px\" \/><\/a>Ormai \u00e8 evidente come ogni hotel che intenda essere vincente sul versante del <a href=\"http:\/\/www.hotelmanager.net\/it\/tag\/marketing-online\/\">marketing online<\/a>, deve assolutamente approcciarsi in maniera corretta e mirata verso la <strong>tecnologia mobile.<\/strong><\/p>\n<p>Basta pensare che un potenziale cliente, dal momento che gli si offrono diverse <strong>modalit\u00e0 di prenotazione<\/strong> questo sceglier\u00e0 sempre e comunque per quella pi\u00f9 pratica e veloce ma sopratutto per quella che gli garantir\u00e0 la maniera migliore di interagire con un <strong>brand<\/strong>.<\/p>\n<p>Grazie agli apparecchi di nuova generazione,<strong> smartphone<\/strong> e <strong>tablet<\/strong> su tutti, oggi \u00e8 radicalmente cambiata la <strong>customer experience<\/strong>, il modo che un utente moderno ha di comunicare con un azienda \u00e8 evoluto ed \u00e8 divenuto pi\u00f9 rapido e sopratutto pi\u00f9 <strong>virale<\/strong>.<\/p>\n<p><strong>Una ricerca<\/strong> effettuata un po di tempo fa ha identificato quali sono i canali preferiti dagli utenti per interagire con le compagnie stesse, ed i dati hanno confermato che, nonostante ci sia ancora qualcuno legato alle vecchie modalit\u00e0 ovvero telefonare o scrivere un <strong>e-mail<\/strong>, la maggior parte lo fa attraverso un contatto diretto con il <strong>sito web<\/strong> della societ\u00e0.<\/p>\n<p>In questo scenario la tecnologia mobile ha cambiato <strong>le abitudini<\/strong> dei navigatori, tutte le persone in possesso di un device di ultima generazione, tendono ad essere costantemente<strong> informati<\/strong> e aggiornati su tutti i prodotti o servizi che li interessano.<\/p>\n<p>Va da se quindi che essere a conoscenza dei principali <strong>canali di comunicazione<\/strong> che i vostri clienti prediligono aumenta la possibilit\u00e0 di raggiungere il proprio target di riferimento. Se pensiamo che oggi si calcola che siano pi\u00f9 di<strong> 50 milioni<\/strong> gli utenti che hanno accesso ad Internet attraverso un <strong>dispositivo mobile<\/strong>, la conclusione \u00e8 che \u00e8 una fetta di mercato che assolutamente non pu\u00f2 essere presa sotto gamba.<\/p>\n<p>Oggi si ha la possibilit\u00e0 di mantenere<strong> attiva la comunicazione<\/strong> diretta con i propri clienti sempre e ovunque, anche se si deve avere la consapevolezza che questi oggi sono molto pi\u00f9 <strong>consapevoli<\/strong> e sopratutto attivi.<\/p>\n<p>Si sa per certo che di questa enorme platea, la maggior parte ha interesse a ricevere le varie offerte fatte da un brand sul proprio smartphone, molti di loro vorrebbero far parte di un vero e proprio <strong>programma di fidelizzazione<\/strong> che sia <strong>mirato<\/strong> con i loro gusti e le loro esigenze.<\/p>\n<p>Tutto questo riportato nel mondo del travel online, rafforza la sua valenza, infatti secondo una ricerca commissionata da<strong> Expedia<\/strong> a <a href=\"http:\/\/www.comscore.com\/ita\" target=\"_blank\" rel=\"noopener\">ComScore<\/a> (un importante societ\u00e0 di web marketing e di indagini di mercato), si evince che nonostante ancora la maggior parte delle prenotazioni avvengano a casa con il<strong> PC<\/strong>, il canale mobile \u00e8 in netto e costante aumento, di queste persone che scelgono di prenotare un hotel attraverso questo canale, un fattore che influisce pesantemente \u00e8 l&#8217;<strong>accessibilit\u00e0 del sito<\/strong>.<\/p>\n<p>Quindi la facilit\u00e0 del <strong>booking engine<\/strong> e l&#8217;<strong>usabilit\u00e0<\/strong> via smartphone sono elementi preponderanti che addirittura risultano delle componenti vincenti nel processo di fidelizzazione di un cliente.<\/p>\n<p>Per maggiori approfondimenti sull&#8217;argomento seguire il seguente link:\u00a0<a href=\"http:\/\/www.avaya.com\/usa\/campaign\/socialmedia-mobiletechnology\/\" target=\"_blank\" rel=\"noopener\">www.avaya.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ormai \u00e8 evidente come ogni hotel che intenda essere vincente sul versante del marketing online, deve assolutamente approcciarsi in maniera<\/p>\n","protected":false},"author":220,"featured_media":830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[25],"tags":[24],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing","tag-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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