{"id":706,"date":"2013-06-30T10:38:12","date_gmt":"2013-06-30T10:38:12","guid":{"rendered":"http:\/\/www.hotelmanager.net\/it\/?p=706"},"modified":"2021-01-31T17:19:16","modified_gmt":"2021-01-31T17:19:16","slug":"rispolveriamo-i-capisaldi-del-web-marketing-turistico","status":"publish","type":"post","link":"https:\/\/www.hotelmanager.net\/it\/rispolveriamo-i-capisaldi-del-web-marketing-turistico\/","title":{"rendered":"Rispolveriamo i capisaldi del Web Marketing Turistico"},"content":{"rendered":"<p><a href=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/06\/Marketing-onine.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-708\" alt=\"Marketing on,ine\" src=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/06\/Marketing-onine.jpg\" width=\"320\" height=\"264\" srcset=\"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/06\/Marketing-onine.jpg 320w, https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2013\/06\/Marketing-onine-300x247.jpg 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a>Quante volte ci siamo sentiti fare le domande: investire sul <a title=\"Vari post correlati al marketing online\" href=\"http:\/\/www.hotelmanager.net\/it\/tag\/marketing-online\/\">marketing online<\/a> garantisce dei risultati? O\u00a0magari,\u00a0sapete dirmi la<strong> strategia pi\u00f9 adatta<\/strong> per per promuovere il mio hotel? O su cosa devo investire<strong> il mio budget?<\/strong><\/p>\n<p>Niente in questo settore \u00e8 unico ed esclusivo per tutti, sono le variabili a fare realmente la differenza, una cosa che pu\u00f2 andare bene per una determinata struttura non necessariamente risulta efficace per un&#8217;altra.<strong> Le azioni<\/strong> tipiche del web marketing turistico sono innumerevoli e va anche detto che sono cambiate e <strong>cambieranno<\/strong> col passare degli anni, stabilito questo siamo per\u00f2 fermamente convinti che dei punti fermi ci siano, o meglio delle azioni sulle quali \u00e8 meglio indirizzare sforzi e denaro possono essere facilmente<strong> riscontrabili.<\/strong><\/p>\n<p>Ad esempio assolutamente non si pu\u00f2 prescindere da un<strong> sito moderno e dinamico<\/strong>, un hotel oggi deve possedere un <strong>booking engine<\/strong> altamente performante (meglio spendere un po di pi\u00f9 in questa direzione), il web site della struttura deve essere assolutamente pensato e progettato per il canale <strong>mobile<\/strong> (se possibile sviluppare anche un applicazione, legata al sito).<\/p>\n<p>Siamo anche convinti che il successo delle prenotazioni che un hotel genera attraverso la rete passi sopratutto per una buona campagna<strong> SEO<\/strong>, oggi sta divenendo sempre pi\u00f9 difficile ma proprio per questo essere con delle specifiche <strong>keywords<\/strong> \u00a0nei primi risultati dei motori di ricerca genera visite pi\u00f9 qualitative e quindi con maggiore conversione.<\/p>\n<p>Essere ben posizionati all&#8217;interno di <a title=\"Vari post correlati a Google\" href=\"http:\/\/www.hotelmanager.net\/it\/tag\/google\/\">Google<\/a> ha ancora un effetto incredibilmente positivo, si calcola che circa il circa l&#8217;80% degli utenti clicca un sito dai risultati organici, mentre i click che derivano dal <strong>PPC<\/strong> ancora oggi sono intorno al 20%, certo non vi aspettate che sia un impresa facile e breve ottenere un <strong>posizionamento in prima pagina<\/strong> ma di sicuro ci si pu\u00f2 riuscire.<\/p>\n<p>Un altra attivit\u00e0 che riteniamo sia efficace e sulla quale si possa decisamente investire \u00e8 sicuramente il PPC, parliamo infatti di un incredibile strumento pubblicitario con il quale sarete in grado di indirizzarvi solo ad utenti a target, aumentare la vostra<strong> visibilit\u00e0<\/strong> e ottimizzare la <strong>Brand awareness<\/strong>.<\/p>\n<p>Nella ricetta del web marketing, questi li definiamo come<strong> gli ingredienti fondamentali<\/strong> su cui deve poggiare l&#8217;intera pianificazione strategica, questo far\u00e0 in modo che evitiate di sperperare i vostri budget e le vostre risorse, il nostro consiglio \u00e8 di passare alle fasi successive solo una volta<strong> potenziate e migliorate le fondamenta.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quante volte ci siamo sentiti fare le domande: investire sul marketing online garantisce dei risultati? O\u00a0magari,\u00a0sapete dirmi la strategia pi\u00f9<\/p>\n","protected":false},"author":220,"featured_media":709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[25],"tags":[26,24],"class_list":["post-706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing","tag-google","tag-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rispolveriamo i capisaldi del Web Marketing Turistico - Hotel Marketing e News Hospitality<\/title>\n<meta name=\"description\" content=\"Quante volte ci siamo sentiti fare le domande: investire sul marketing online garantisce dei risultati? 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