{"id":409,"date":"2012-12-11T10:05:53","date_gmt":"2012-12-11T10:05:53","guid":{"rendered":"http:\/\/www.hotelmanager.net\/it\/?p=409"},"modified":"2021-01-31T17:19:50","modified_gmt":"2021-01-31T17:19:50","slug":"limportanza-di-un-hotel-internet-specialist","status":"publish","type":"post","link":"https:\/\/www.hotelmanager.net\/it\/limportanza-di-un-hotel-internet-specialist\/","title":{"rendered":"L&#8217;importanza di un &#8220;Hotel Internet Specialist&#8221;"},"content":{"rendered":"<p><a href=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/12\/web-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-411\" title=\"web-marketing\" src=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/12\/web-marketing.jpg\" alt=\"\" width=\"316\" height=\"237\" srcset=\"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/12\/web-marketing.jpg 316w, https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/12\/web-marketing-300x225.jpg 300w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><\/a>Credo che sia ormai evidente quanto <strong>le attuali evoluzioni della rete<\/strong> abbiano drasticamente incrementato il mercato del <a title=\"Altri articoli correlati al turismo online\" href=\"http:\/\/www.hotelmanager.net\/it\/tag\/turismo-online\/\">turismo online<\/a>, con conseguente aumento delle mansioni da svolgere sul web da parte di tutti gli <strong>hotel manager.<\/strong><\/p>\n<p>Ormai non si pu\u00f2 evitare di adempiere a tali compiti e neanche si pu\u00f2 pensare di portarli a termine con superficialit\u00e0, relegandoli come azioni marginali da intraprendere a tempo perso, il <strong>rischio<\/strong> \u00e8 quello di <strong>perdere terreno<\/strong> lasciando grandi fette di mercato ai rispettivi <strong>competitor.<\/strong><\/p>\n<p>Tutte le attivit\u00e0 atte a <strong>promuovere<\/strong> il proprio hotel <strong>sul web<\/strong> non devono pi\u00f9 rientrare in quella che viene considerata ordinaria amministrazione ma devono essere esplicate da personale precedentemente menzionato e con il compito di occuparsi solo del <strong>canale Internet.<\/strong><\/p>\n<p>Al giorno d&#8217;oggi con l&#8217;enorme volume d&#8217;affari che ruota attorno al travel online la persona in questione deve avere delle <strong>competenze specifiche,<\/strong> va selezionata accuratamente e deve manifestare sin da subito delle <strong>particolari attitudini,<\/strong> dovr\u00e0 occuparsi \u00a0della gestione dei rapporti con le <strong>OTA<\/strong>, della <strong>Brand Reputation<\/strong> (della Brand Awareness) e del <a title=\"Articoli vari sul Social Media Marketing\" href=\"http:\/\/www.hotelmanager.net\/it\/tag\/social-media-marketing\/\">Social Media Marketing.<\/a><\/p>\n<p>Il nostro consiglio diretto a tutti gli albergatori \u00e8 quello di dotare la propria struttura di una figura specifica l&#8217;<strong>Hotel Internet Specialist<\/strong> (HIS), una persona che dovr\u00e0 essere in grado di:<\/p>\n<p>&#8211;<strong>monitorare la piattaforma<\/strong> di gestione del sito e eventualmente intervenire;<br \/>\n-ottimizzare e gestire le campagne di <strong>e-mail marketing<\/strong> e la relativa <strong>news letter<\/strong>;<br \/>\n-pianificare un precisa strategia<strong> SEO<\/strong>;<br \/>\n-gestire le campagne di <strong>advertising<\/strong> (Google Ad, Facebook, ecc.)<br \/>\n-promuovere le proposte e le eventuali innovazioni dell&#8217;hotel con una attenta campagna di <strong>article marketing<\/strong>;<br \/>\n-ottimizzare e controllare tutti i <strong>contenuti<\/strong> del sito, finalizzarli al <strong>posizionamento sui motori<\/strong>;<br \/>\n-creare e supervisionare quotidianamente i vari profili sui principali <strong>Social Network<\/strong>;<br \/>\n&#8211;<strong>monitorare<\/strong> costantemente tutto quello che viene detto sul rispettivo hotel in rete e interagire sempre e velocemente;<br \/>\n-controllare il sistema di <strong>booking online<\/strong> diretto al proprio sito;<br \/>\n&#8211;<strong>relazionarsi con i tecnici<\/strong>, che siano i fornitori del servizio di rete o altri.<\/p>\n<p>Nelle grandi strutture quella dell&#8217;HIS <strong>\u00e8 ormai un elemento fisso<\/strong>, ma assolutamente siamo convinti che anche i piccoli e medi alberghi debbano dotarsi di tale risorsa e qualora non fosse possibile assumerne una, formare il proprio personale \u00e8 la soluzione migliore, perch\u00e8 \u00e8 d&#8217;obbligo oggi che <strong>l&#8217;Hotel Internet Specialist diventi a tutti gli effetti una figura professionale <\/strong>altamente qualificata e riconosciuta da tutti come l&#8217;ideale per coadiuvare sapientemente il lavoro dell&#8217;hotel manager.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Credo che sia ormai evidente quanto le attuali evoluzioni della rete abbiano drasticamente incrementato il mercato del turismo online, con<\/p>\n","protected":false},"author":220,"featured_media":412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[25],"tags":[29,8],"class_list":["post-409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing","tag-social-media-marketing","tag-turismo-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;importanza di un &quot;Hotel Internet Specialist&quot; - Hotel Marketing e News Hospitality<\/title>\n<meta name=\"description\" content=\"Credo che sia ormai evidente quanto le attuali evoluzioni della rete abbiano drasticamente incrementato il mercato del turismo online, con conseguente.\" \/>\n<meta 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