{"id":253,"date":"2012-09-05T09:56:05","date_gmt":"2012-09-05T09:56:05","guid":{"rendered":"http:\/\/www.hotelmanager.net\/it\/?p=253"},"modified":"2021-01-31T17:20:07","modified_gmt":"2021-01-31T17:20:07","slug":"social-network-non-solo-facebook-e-twitter","status":"publish","type":"post","link":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/","title":{"rendered":"Social Network: non solo Facebook e Twitter"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/09\/Social-network.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-254\" title=\"Social network\" src=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/09\/Social-network.jpg\" alt=\"\" width=\"300\" height=\"315\" srcset=\"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/09\/Social-network.jpg 300w, https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/09\/Social-network-285x300.jpg 285w, https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/09\/Social-network-166x175.jpg 166w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>La continua evoluzione del web non permette, a chi decide di farne il proprio core business, di non stare costantemente al passo con i tempi.<\/strong><\/p>\n<p>Di conseguenza anche per i Social Network vale lo stesso identico principio, <strong>seguire sempre l&#8217;ultima tendenza<\/strong>, <strong>evitare di fossilizzarsi su un solo canale<\/strong>, interpretare e anticipare le preferenze e le tendenze dettate dai veri padroni della rete: &#8220;gli utenti&#8221;<\/p>\n<p>Nonostante siano in continua evoluzione, cercando sempre di migliorare le loro applicazioni e interazioni con gli utenti, bisogna, a nostro avviso, <strong>evitare di consumare tutte le risorse solo Facebook, Twitter o Google+.<\/strong><\/p>\n<p>Questo vale sopratutto per tutti gli hotel manager che hanno deciso, correttamente, di pianificare delle campagne social media marketing vincenti e sopratutto che <strong>abbraccino la rete a 360\u00b0<\/strong>.<\/p>\n<p>Dai nostri studi \u00e8 emerso come cominci ad essere riduttivo focalizzare tutta l&#8217;attenzione solo ed esclusivamente ai vari &#8220;<strong>post&#8221;, &#8220;commenti&#8221; o &#8220;tweet&#8221;<\/strong>, gli hoteliers devono capire anche <strong>l&#8217;importanza strategica di iniziare a comunicare per immagini<\/strong> e contenuti digitali, abbracciando social come <strong>Pinterest<\/strong> \u00a0(nato circa due anni fa oltreoceano), strumento dedicato alla catalogazione e alla condivisione di foto.<\/p>\n<p>Anche i numeri sono tutti dalla parte di quest&#8217;ultimo nato nel mondo social, si calcolano ad oggi circa <strong>12 milioni di visitatori<\/strong>, ma il dato pi\u00f9 significativo a nostro avviso \u00e8 il tempo di <strong>permanenza<\/strong> che \u00e8 di <strong>16 min<\/strong>., a differenza di Facebook con i suoi 12., d&#8217;altronde si sa un immagine vale pi\u00f9 di mille parole.<\/p>\n<p>Da quindi la possibilit\u00e0 a gli albergatori che decideranno di utilizzarlo per il proprio hotel di poter <strong>sfruttare all&#8217;ennesima potenza il fattore emozionale<\/strong>, puntando tutto su immagini accattivanti che richiamano notevolmente l&#8217;attenzione degli utenti, basta pensare al caso dell&#8217;hotel Universo di Lucca, che creando un board (bacheca, ovvero le pagine di Pinterest) sulla citt\u00e0 con indicazioni utili su ristoranti e punti di interesse, ha visto moltiplicare notevolmente le visite dirette al suo sito.<\/p>\n<p>Il concetto della conversazione per immagini rischia di diventare fondamentale anche per i pi\u00f9 importanti brand del settore alberghiero, tutto questo <strong>consentir\u00e0 all&#8217;hotel di fidelizzare il proprio ospite<\/strong> e di aumentare a dismisura la relativa brand reputation.<\/p>\n<p>Assodato quindi che gli anni a venire saranno cruciali per le reti sociali, viene da se l&#8217;importanza di <strong>essere presenti su tutte le diverse piattaforme<\/strong> che si presentano oggi facendo in modo di preventivare, nei diversi budget previsti per il marketing degli hotel una fetta sempre maggiore dedicata al <a title=\"Altri articoli sul social media marketing\" href=\"http:\/\/www.hotelmanager.net\/it\/tag\/social-media-marketing\/\">social media marketing<\/a>, cercando di anticipare ed intuire sempre le nuove tendenze.<\/p>\n<p>Ormai <strong>l&#8217;effetto novit\u00e0 delle reti sociali si sta per esaurire<\/strong>, i vari &#8220;like&#8221;, &#8220;retweet&#8221;, &#8220;repint&#8221; sono ormai <strong>radicati nella vita di tutti i giorni<\/strong> e le novit\u00e0, che andranno necessariamente abbracciate sono solo un altro passo verso questa rivoluzione silenziosa.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La continua evoluzione del web non permette, a chi decide di farne il proprio core business, di non stare costantemente<\/p>\n","protected":false},"author":220,"featured_media":254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[25],"tags":[29],"class_list":["post-253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Network: non solo Facebook e Twitter - Hotel Marketing e News Hospitality<\/title>\n<meta name=\"description\" content=\"La continua evoluzione del web non permette, a chi decide di farne il proprio core business, di non stare costantemente al passo con i tempi. Di.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Network: non solo Facebook e Twitter - Hotel Marketing e News Hospitality\" \/>\n<meta property=\"og:description\" content=\"La continua evoluzione del web non permette, a chi decide di farne il proprio core business, di non stare costantemente al passo con i tempi. Di.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel Marketing e News Hospitality\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hotelmanager.net\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/MazzaraPaolo\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-05T09:56:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-31T17:20:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/09\/Social-network.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paolo Mazzara\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Mazzara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/\"},\"author\":{\"name\":\"Paolo Mazzara\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#\\\/schema\\\/person\\\/434a98cc7cd3ad8a367e0d8aca92ef97\"},\"headline\":\"Social Network: non solo Facebook e Twitter\",\"datePublished\":\"2012-09-05T09:56:05+00:00\",\"dateModified\":\"2021-01-31T17:20:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2012\\\/09\\\/Social-network.jpg\",\"keywords\":[\"Social Media Marketing\"],\"articleSection\":[\"Hotel Marketing\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/\",\"url\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/\",\"name\":\"Social Network: non solo Facebook e Twitter - Hotel Marketing e News Hospitality\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2012\\\/09\\\/Social-network.jpg\",\"datePublished\":\"2012-09-05T09:56:05+00:00\",\"dateModified\":\"2021-01-31T17:20:07+00:00\",\"description\":\"La continua evoluzione del web non permette, a chi decide di farne il proprio core business, di non stare costantemente al passo con i tempi. Di.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2012\\\/09\\\/Social-network.jpg\",\"contentUrl\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2012\\\/09\\\/Social-network.jpg\",\"width\":\"300\",\"height\":\"315\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/social-network-non-solo-facebook-e-twitter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Network: non solo Facebook e Twitter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/\",\"name\":\"Hotel Marketing e News Hospitality\",\"description\":\"HotelManager.net\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#organization\",\"name\":\"HotelManager.net\",\"url\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-cropped-hm-png.png\",\"contentUrl\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-cropped-hm-png.png\",\"width\":369,\"height\":75,\"caption\":\"HotelManager.net\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hotelmanager.net\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hotelmanagernet\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#\\\/schema\\\/person\\\/434a98cc7cd3ad8a367e0d8aca92ef97\",\"name\":\"Paolo Mazzara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g\",\"caption\":\"Paolo Mazzara\"},\"description\":\"Paolo Mazzara \u00e8 un albergatore, un appassionato viaggiatore e autore di blog. Brama di avventura e di terre selvagge. Giardiniere, lettore, subacqueo, arciere tradizionale, amante del vino e amante della buona cucina.\",\"sameAs\":[\"http:\\\/\\\/www.paolomazzara.com\",\"https:\\\/\\\/www.facebook.com\\\/MazzaraPaolo\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/paolomazzara\\\/\",\"https:\\\/\\\/x.com\\\/paolomazzara\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Network: non solo Facebook e Twitter - Hotel Marketing e News Hospitality","description":"La continua evoluzione del web non permette, a chi decide di farne il proprio core business, di non stare costantemente al passo con i tempi. Di.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/","og_locale":"it_IT","og_type":"article","og_title":"Social Network: non solo Facebook e Twitter - Hotel Marketing e News Hospitality","og_description":"La continua evoluzione del web non permette, a chi decide di farne il proprio core business, di non stare costantemente al passo con i tempi. Di.","og_url":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/","og_site_name":"Hotel Marketing e News Hospitality","article_publisher":"https:\/\/www.facebook.com\/hotelmanager.net","article_author":"https:\/\/www.facebook.com\/MazzaraPaolo\/","article_published_time":"2012-09-05T09:56:05+00:00","article_modified_time":"2021-01-31T17:20:07+00:00","og_image":[{"width":300,"height":315,"url":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/09\/Social-network.jpg","type":"image\/jpeg"}],"author":"Paolo Mazzara","twitter_misc":{"Scritto da":"Paolo Mazzara","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/#article","isPartOf":{"@id":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/"},"author":{"name":"Paolo Mazzara","@id":"https:\/\/www.hotelmanager.net\/it\/#\/schema\/person\/434a98cc7cd3ad8a367e0d8aca92ef97"},"headline":"Social Network: non solo Facebook e Twitter","datePublished":"2012-09-05T09:56:05+00:00","dateModified":"2021-01-31T17:20:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/"},"wordCount":453,"publisher":{"@id":"https:\/\/www.hotelmanager.net\/it\/#organization"},"image":{"@id":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/09\/Social-network.jpg","keywords":["Social Media Marketing"],"articleSection":["Hotel Marketing"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/","url":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/","name":"Social Network: non solo Facebook e Twitter - Hotel Marketing e News Hospitality","isPartOf":{"@id":"https:\/\/www.hotelmanager.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/#primaryimage"},"image":{"@id":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/09\/Social-network.jpg","datePublished":"2012-09-05T09:56:05+00:00","dateModified":"2021-01-31T17:20:07+00:00","description":"La continua evoluzione del web non permette, a chi decide di farne il proprio core business, di non stare costantemente al passo con i tempi. Di.","breadcrumb":{"@id":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/#primaryimage","url":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/09\/Social-network.jpg","contentUrl":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2012\/09\/Social-network.jpg","width":"300","height":"315"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hotelmanager.net\/it\/social-network-non-solo-facebook-e-twitter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hotelmanager.net\/it\/"},{"@type":"ListItem","position":2,"name":"Social Network: non solo Facebook e Twitter"}]},{"@type":"WebSite","@id":"https:\/\/www.hotelmanager.net\/it\/#website","url":"https:\/\/www.hotelmanager.net\/it\/","name":"Hotel Marketing e News Hospitality","description":"HotelManager.net","publisher":{"@id":"https:\/\/www.hotelmanager.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hotelmanager.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.hotelmanager.net\/it\/#organization","name":"HotelManager.net","url":"https:\/\/www.hotelmanager.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.hotelmanager.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2020\/12\/cropped-cropped-hm-png.png","contentUrl":"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2020\/12\/cropped-cropped-hm-png.png","width":369,"height":75,"caption":"HotelManager.net"},"image":{"@id":"https:\/\/www.hotelmanager.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hotelmanager.net","https:\/\/www.linkedin.com\/company\/hotelmanagernet"]},{"@type":"Person","@id":"https:\/\/www.hotelmanager.net\/it\/#\/schema\/person\/434a98cc7cd3ad8a367e0d8aca92ef97","name":"Paolo Mazzara","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26e73529826333f8726ac85ec6323ec811c34094aaf2ee43e0ce673d607ca524?s=96&d=mm&r=g","caption":"Paolo Mazzara"},"description":"Paolo Mazzara \u00e8 un albergatore, un appassionato viaggiatore e autore di blog. Brama di avventura e di terre selvagge. Giardiniere, lettore, subacqueo, arciere tradizionale, amante del vino e amante della buona cucina.","sameAs":["http:\/\/www.paolomazzara.com","https:\/\/www.facebook.com\/MazzaraPaolo\/","https:\/\/www.linkedin.com\/in\/paolomazzara\/","https:\/\/x.com\/paolomazzara"]}]}},"_links":{"self":[{"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/posts\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/users\/220"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":7,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"predecessor-version":[{"id":498,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/posts\/253\/revisions\/498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/media\/254"}],"wp:attachment":[{"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hotelmanager.net\/it\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}