{"id":238,"date":"2012-09-12T09:57:32","date_gmt":"2012-09-12T09:57:32","guid":{"rendered":"http:\/\/www.hotelmanager.net\/it\/?p=238"},"modified":"2021-01-31T17:20:06","modified_gmt":"2021-01-31T17:20:06","slug":"verso-la-multicanalita","status":"publish","type":"post","link":"https:\/\/www.hotelmanager.net\/it\/verso-la-multicanalita\/","title":{"rendered":"Verso la multicanalit\u00e0"},"content":{"rendered":"

\"La<\/a>I rapidi movimenti della societ\u00e0, nell\u2019era di Internet,<\/strong> dovranno spingere tutti gli hotel manager ad avvalersi di nuove tecnologie e ad usufruire al meglio di tutte le potenzialit\u00e0 messe a disposizione dai moderni strumenti e leve di web marketing.<\/strong><\/p>\n

La multicanalit\u00e0 dovr\u00e0 quindi essere la nuova via da percorrere<\/strong>, gli hoteliers dovranno imparare a far conoscere i propri prodotti, le proprie offerte o promozioni attraverso diversi canali, avendo la possibilit\u00e0 di aumentare il loro business e di valorizzare il proprio brand<\/strong> attraverso il marketing online<\/a><\/p>\n

\n

Le nuove strategie dovranno essere adattate ad un pi\u00f9 ampio ventaglio di possibiit\u00e0 e di mezzi di comunicazione, questo permetter\u00e0 agli albergatori di poter raggiungere con pi\u00f9 facilit\u00e0 tutti i potenziali clienti.<\/strong><\/p>\n

Sviluppare dei piani mirati per tutti i canali messi a disposizione: dai motori di ricerca, al mobile, ai social network, all\u2019e-mail marketing<\/strong> etc., con l\u2019obiettivo di catalizzare il pi\u00f9 possibile l\u2019attenzione degli utenti in cerca di camere da prenotare.<\/p>\n

Pi\u00f9 il navigatore \u00e8 soggetto ad esposizioni di un brand<\/strong> e conseguentemente pi\u00f9 alte saranno le possibilit\u00e0 di una reale conversione in una prenotazione da parte di quest\u2019ultimo.<\/p>\n

La strategia dovr\u00e0 quindi essere adattata ad ogni mezzo di comunicazione<\/strong> preso in considerazione, cercando di mantenere una certa coerenza con la propria identit\u00e0 aziendale.<\/strong><\/p>\n

Questo nuovo approccio<\/strong> al cliente permetter\u00e0 di fornire servizi migliori e decisamente pi\u00f9 completi<\/strong>, garantendo inoltre un numero maggiore di informazioni fresche ed in tempo reale che consentiranno dei ritorni di immagine nel breve tempo, \u00a0dando la possibilit\u00e0 ai clienti di interagire direttamente con l\u2019hotel<\/strong> consentendo inoltre di sfruttare<\/strong>, al meglio, un immediato feedback<\/strong>.<\/p>\n

Attenzione per\u00f2 perch\u00e8 questo aumenter\u00e0 notevolmente tanto la complessit\u00e0 quanto il volume delle azioni da gestire<\/strong>, sar\u00e0 necessario quindi valutare attentamente il livello di difficolt\u00e0 delle diverse azioni, dotarsi quindi di risorse umane necessarie<\/strong> a convertire in strategia vincente questo processo di cambiamento verso la multicanalit\u00e0.<\/p>\n

\n

Per ultima cosa, ma non meno importante delle altre, avrete la possibilit\u00e0 di capire meglio da dove arrivano realmente le vostre prenotazioni<\/strong>, dirette e non, comprendendo approfonditamente quale canale potenziare e quale adottare come leva principale per incrementare il vostro business<\/strong>, consentendovi con largo anticipo di pensare a delle azioni di ripiego a fronte di un momentaneo insuccesso.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I rapidi movimenti della societ\u00e0, nell\u2019era di Internet, dovranno spingere tutti gli hotel manager ad avvalersi di nuove tecnologie e<\/p>\n","protected":false},"author":220,"featured_media":244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[25],"tags":[24],"class_list":["post-238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing","tag-marketing-online"],"yoast_head":"\nVerso la multicanalit\u00e0 - Hotel Marketing e News Hospitality<\/title>\n<meta name=\"description\" content=\"I rapidi movimenti della societ\u00e0, nell\u2019era di Internet, dovranno spingere tutti gli hotel manager ad avvalersi di nuove tecnologie e ad usufruire al.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hotelmanager.net\/it\/verso-la-multicanalita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verso la multicanalit\u00e0 - 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