{"id":1338,"date":"2014-11-24T10:00:46","date_gmt":"2014-11-24T10:00:46","guid":{"rendered":"http:\/\/www.hotelmanager.net\/it\/?p=1338"},"modified":"2021-01-31T17:16:58","modified_gmt":"2021-01-31T17:16:58","slug":"il-legame-tra-google-e-le-ota-diversi-investimenti-in-pubblicita-tra-expedia-e-priceline","status":"publish","type":"post","link":"https:\/\/www.hotelmanager.net\/it\/il-legame-tra-google-e-le-ota-diversi-investimenti-in-pubblicita-tra-expedia-e-priceline\/","title":{"rendered":"Il legame tra Google e le Ota: diversi investimenti in pubblicit\u00e0 tra Expedia e Priceline"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2014\/11\/google.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1340\" src=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2014\/11\/google.png\" alt=\"google\" width=\"960\" height=\"250\" srcset=\"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2014\/11\/google.png 960w, https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2014\/11\/google-300x78.png 300w, https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2014\/11\/google-700x182.png 700w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a>Il legame tra Google e le Ota \u00e8 da sempre tema di discussione, nell&#8217;importanza e necessit\u00e0 del dialogo dei due colossi nel settore delle prenotazioni alberghiere e del motore di ricerca leader al mondo. Come si posizionano Priceline ed Expedia nei confronti di Google? Un approccio diverso che vede\u00a0in comune solamente una grande crescita in termini di fatturato. Entrambe le aziende infatti hanno visto incrementare i volumi di affari secondo quanto\u00a0registrato nel terzo trimestre 2014 nel confronto con l&#8217;anno scorso.<\/p>\n<p style=\"text-align: justify;\">Marketing on line e off line? Questo \u00e8 il tema caldo. Priceline, infatti, ha dichiarato di voler investire nella pubblicit\u00e0 tradizionale piuttosto che fare scelte legate a Google da cui vuole slegare la dipendenza vincolante in termini di promozione e pubblcit\u00e0. \u00a0Il Ceo di Priceline ha dichiarato di voler investire in pubblicit\u00e0 televisiva, espressione all&#8217;avanguardia se si riflette su quando l&#8217;azienda ha guadagnato negli ultimi anni dai motori di ricerca (pur restando uno dei maggiori advertiser di Google).<\/p>\n<p style=\"text-align: justify;\">Opposta la strategia commerciale applicata da Expedia che mostra un interesse a proseguire sulla strada dell&#8217;on line dichiarando che gli investimenti su Google non sono cos\u00ec incisivi sul budget da declinare le azioni di marketing. Tra le principali OTA (online travel agencies) che fanno uso di pubblicit\u00e0 online e pi\u00f9 concentrato sui motori di ricerca come Google sono: Expedia, Hotels.com, Getaroom, Travelocity, Venere, HRS, Booking \u00a0e molte altre. Molto traffico alle Ota \u00e8 stato generato dai metamotori, afferma il Ceo di Expedia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il legame tra Google e le Ota \u00e8 da sempre tema di discussione, nell&#8217;importanza e necessit\u00e0 del dialogo dei due<\/p>\n","protected":false},"author":220,"featured_media":1340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[5],"tags":[42],"class_list":["post-1338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-news","tag-expedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il legame tra Google e le Ota: diversi investimenti in pubblicit\u00e0 tra Expedia e Priceline - Hotel Marketing e News Hospitality<\/title>\n<meta name=\"description\" content=\"Il legame tra Google e le Ota \u00e8 da sempre tema di discussione, nell&#039;importanza e necessit\u00e0 del dialogo dei due colossi nel settore delle prenotazioni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hotelmanager.net\/it\/il-legame-tra-google-e-le-ota-diversi-investimenti-in-pubblicita-tra-expedia-e-priceline\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il legame tra Google e le Ota: diversi investimenti in pubblicit\u00e0 tra Expedia e Priceline - Hotel Marketing e News Hospitality\" \/>\n<meta property=\"og:description\" content=\"Il legame tra Google e le Ota \u00e8 da sempre tema di discussione, nell&#039;importanza e necessit\u00e0 del dialogo dei due colossi nel settore delle prenotazioni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hotelmanager.net\/it\/il-legame-tra-google-e-le-ota-diversi-investimenti-in-pubblicita-tra-expedia-e-priceline\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel Marketing e News Hospitality\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hotelmanager.net\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/MazzaraPaolo\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-24T10:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-31T17:16:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2014\/11\/google.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paolo Mazzara\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Mazzara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/il-legame-tra-google-e-le-ota-diversi-investimenti-in-pubblicita-tra-expedia-e-priceline\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/il-legame-tra-google-e-le-ota-diversi-investimenti-in-pubblicita-tra-expedia-e-priceline\\\/\"},\"author\":{\"name\":\"Paolo Mazzara\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#\\\/schema\\\/person\\\/434a98cc7cd3ad8a367e0d8aca92ef97\"},\"headline\":\"Il legame tra Google e le Ota: diversi investimenti in pubblicit\u00e0 tra Expedia e Priceline\",\"datePublished\":\"2014-11-24T10:00:46+00:00\",\"dateModified\":\"2021-01-31T17:16:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/il-legame-tra-google-e-le-ota-diversi-investimenti-in-pubblicita-tra-expedia-e-priceline\\\/\"},\"wordCount\":259,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/il-legame-tra-google-e-le-ota-diversi-investimenti-in-pubblicita-tra-expedia-e-priceline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/google.png\",\"keywords\":[\"Expedia\"],\"articleSection\":[\"Travel News\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/il-legame-tra-google-e-le-ota-diversi-investimenti-in-pubblicita-tra-expedia-e-priceline\\\/\",\"url\":\"https:\\\/\\\/www.hotelmanager.net\\\/it\\\/il-legame-tra-google-e-le-ota-diversi-investimenti-in-pubblicita-tra-expedia-e-priceline\\\/\",\"name\":\"Il legame tra Google e le Ota: diversi investimenti in pubblicit\u00e0 tra Expedia e Priceline - 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