{"id":1096,"date":"2014-09-29T10:59:26","date_gmt":"2014-09-29T10:59:26","guid":{"rendered":"http:\/\/www.hotelmanager.net\/it\/?p=1096"},"modified":"2021-01-31T17:17:11","modified_gmt":"2021-01-31T17:17:11","slug":"e-mail-marketing-si-ma-solo-se-si-personalizza","status":"publish","type":"post","link":"https:\/\/www.hotelmanager.net\/it\/e-mail-marketing-si-ma-solo-se-si-personalizza\/","title":{"rendered":"E-mail marketing s\u00ec, ma solo se si personalizza"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1097\" src=\"http:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2014\/06\/avoid-spamming.jpg\" alt=\"Personalizzazione e-mail marketing\" width=\"600\" height=\"456\" srcset=\"https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2014\/06\/avoid-spamming.jpg 600w, https:\/\/www.hotelmanager.net\/it\/wp-content\/uploads\/2014\/06\/avoid-spamming-300x228.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Quante e-mail vi arrivano ogni giorno sulla posta elettroninca\u00a0portandovi alla disperazione e portandovi anche a cancellare tutto ci\u00f2 che arriva senza neanche aprire per controllare di cosa si parla?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Tra coupon di sconti e pubblicit\u00e0 che ci arrivano ormai su tutti i profili (dato che ormai abbiamo almeno 2 diversi indirizzi di posta a testa) riuscire a leggere tutto significherebbe dedicare almeno un paio di ore al giorno per scandagliare la posta. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Il risultato \u00e8 che tutto finisce nel cestino e da qui si capisce facilmente come sia facile che ogni prodotto di e-mail marketing diventi una gran fatica per nulla.<\/span><\/p>\n<p style=\"text-align: justify;\">Ecco allora che ormai la <strong>personalizzazione dell\u2019e-mail marketing<\/strong> \u00e8 diventato un processo fondamentale per fare in modo che i propri messaggi non finiscano nello spam.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">Cosa dovreste fare? <\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Dovreste riuscire a mandare la <strong>mail giusta al momento giusto<\/strong> per ogni cliente o potenziale tale. Per fare questo quindi dovreste riuscire a <strong>dividere i vostri contatti in categorie il pi\u00f9 possibile veritiere<\/strong>: famiglia, single, coppie etc.. e articolare ulteriormente la suddivisione prendendo in considerazione le precedenti prenotazioni.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Secondo uno studio di Harris Interactiv portato avanti negli Stati Uniti e pubblicato su <a title=\"E-marketer\" href=\"http:\/\/www.emarketer.com\/Article\/Personalization-Sees-Payoffs-Marketing-Emails\/1010563\/2\" target=\"_blank\" rel=\"noopener\">E-Marketer<\/a>\u00a0ricevere una e-mail personalizzata porta l\u201981% degli utenti a riacquistare una seconda volta, inoltre le persone che ricevono e-mail marketing personalizzate si dichiarano disposte a dare ulteriori informazioni sulle sue preferenze.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\">Insomma \u00e8 evidente che <strong>riuscire ad inviare una informativa mirata<\/strong> agli interessi dell\u2019utente ha risultati molto pi\u00f9 efficaci che una informativa generica e poco interessante. Questo significa anche che le informazioni delle e-mail devono essere curate nei minimi dettagli, pena la caduta di interesse dell\u2019utente.<\/p>\n<p style=\"text-align: justify;\">Quindi un efficace <a title=\"come fare email marketing\" href=\"http:\/\/www.hotelmanager.net\/it\/tag\/email-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>e-mail marketing<\/strong><\/a> va verso la massima personalizzazione e personalizzazione non significa solo curare il soggiorno del cliente, ma creare una vera strategia di marketing che va dalla stimolazione alla prenotazione, al soggiorno, alla <strong>creazione di un sentimento positivo verso l\u2019hotel<\/strong> per un futuro ritorno.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quante e-mail vi arrivano ogni giorno sulla posta elettroninca\u00a0portandovi alla disperazione e portandovi anche a cancellare tutto ci\u00f2 che arriva<\/p>\n","protected":false},"author":220,"featured_media":1097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[25],"tags":[67,23],"class_list":["post-1096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing","tag-email-marketing","tag-web-marketing-turistico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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